Ryan, What DO You Do?

Very often I get asked, “What exactly do you do at work?”

Many times, I find it difficult to succinctly answer that question verbally.

Instead, I thought the visual example below would best illustrate the answer.

As an Avid|DS artist (or more generically, an editor), part of my job is to “sweeten” or improve the visual elements that make up a finished commercial. Many times this involves removing and/or adding items such as poles, skies, etc. while correcting the overall colour of the image to create a specific mood or feeling.

The end-goal is always the same: Improve the product without making the effect look artificial.

This is a scene from a GMC commercial that I worked on in 2006.
Shot on-location in Denver, the talent is Colorado Avalanche coach Joel Quenneville.

orig OriginalThis is the clean, untouched frame.The large, white box at the top is a 50-foot light, called a “silk,” suspended from the ceiling.
cc-2 Colour-CorrectedContrast has been increased in the shadow and mid-range areas.A slight, blue cast has been introduced to create a cold mood.
cc_wall-3 Light RemovalThe large light and ventilation ducts have both been painted out.Far-right wall was been extended vertically.
cc_wall_shading-4 Finished CompositeShading has been added to de-emphasize the background and create contrast between the frame’s top and bottom.

This next scene is a “beauty shot” of the GMC Acadia, also to be incorporated into the “Coach Q” spot.

acadia-orig-1 OriginalHere is the original frame as shot.Notice the “warmness” of the shot as well as the distracting background.
acadia-cc-2 Colour-CorrectedDialed-in some contrast in the shadows and highlights.Cooled the image down with a slight, blue colour-cast in the mid-range.
acadia-cc_shading-3 Final CompositeShaded the background slightly so the product is emphasized and stands out from the background.
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